Getting the most out of A/B and other controlled tests
The Middle Line: Key to Profitable Growth Everyone knows that the “top line” refers to revenue, and the “bottom line” is profit. This comes directly from their position on a Profit and Loss statement. But what is “the middle line”? ...
Here's how to build a content marketing strategy that perfectly targets your audience, achieves business goals and brings in the revenue.
Why email marketing is important you ask? How does $38 return sound on every dollar of investment? Yup, welcome to the world of email marketing.
In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.