Congratulations, a product has found its product manager. Perhaps you’re joining a small startup, or maybe you have a new project in a big…
Have you ever wondered how to ethically use persuasion to motivate people to think, say, and do the things that you want them to do? Having great communication skills is an essential skill for anyone in business. Oftentimes, the way you communicate is responsible for winning and losing.
What Aristotle can teach us about making an argument.
At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ideas, recommendations or proposals after—and only after—you’ve successfully convinced them that