The B2B Marketing Strategies programme explores the marketing competencies B2B companies need to win in this environment.
Create a powerful B2B marketing strategy by taking note of the helpful statistics included in this infographic and building a human to human plan.
Trash cans–both real and digital–are primary destinations for communication that lacks personalization.
What is a product marketing manager? How is the role different than a product manager? A look at the role, skills, and responsibilities of product marketers
Product is one of the four elements that make up the Marketing Mix, also known as the 4Ps. Firms need to consider many product decisions including product design, product features, product quality, product branding, target market and product positioning
Launching a new product can be a wonderful journey or a total fiasco. We're sharing 10 marketing strategies to shoot your new product straight to the stars.