Getting new customers and encouraging past buyers to buy again are the biggest challenges an
Marketing automation campaigns are most effective when designed for a specific audience. Enhance your strategy by learning the differences in B2B vs. B2C marketing.
Email marketing is still one of the most practical ways to engage and reach your target audience. Almost everyone who spends time online has an email address.
Are you new to email marketing? Not sure how to get started? In this beginners guide to email marketing, you’ll find the answers to all your questions – key definitions, benefits, metrics, use-cases, and tips on how to run your email campaigns effectively.