What does a real brand refresh entail?
As an employer, you should never turn a blind eye to your employee’s struggles. Helping them through it is the right thing to do.
Having a rigid structure during times of instability won’t necessarily allow for progress, collaboration or effective communication.
What leadership needs in a crisis is not a predefined response plan but behaviors and mindsets that will prevent them from overreacting and help them look ahead.
Leading is imperfect, and when a crisis piles on, it gets extra messy.
How do you lead and market your brand during a crisis when everything feels wrong? Aliza Licht, Author and Host of LEAVE YOUR MARK, and Alison Koplar Wyatt, Co-Founder of The Female Founder Collective, sit down for a fireside chat to discuss leadership and marketing right now.