Edhabit
July 16
As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content.
Linda Moore
April 09
B2C (business-to-consumer) digital marketing is any marketing activity that helps businesses communicate with consumers. These
Cüneyt Büyükbezci
February 27
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
February 04
A well-researched, documented and consistent content strategy is critical to building customer trust and getting ROI out of brand content.
Marie Miller
January 29
Marketing automation campaigns are most effective when designed for a specific audience. Enhance your strategy by learning the differences in B2B vs. B2C marketing.
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