As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content.
B2C (business-to-consumer) digital marketing is any marketing activity that helps businesses communicate with consumers. These
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
A well-researched, documented and consistent content strategy is critical to building customer trust and getting ROI out of brand content.
Marketing automation campaigns are most effective when designed for a specific audience. Enhance your strategy by learning the differences in B2B vs. B2C marketing.