Oznur Aytekin
a year ago
The User's Journey: Storymapping Products That People Love [Donna Lichaw, Eva-Lotta Lamm] on Amazon.com. *FREE* shipping on qualifying offers. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how
Many innovations deployed to solve social problems never reach their full potential. Sometimes they fail because people resist changing their behavior even when they know they should do things like stop smoking, show up to a job training course, start using solar power, take a daily pill, or wash th
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