America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and p
You need to become omnipresent and top of mind.
Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
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LeanKit enables organizations to simply and effectively apply Lean business principles to improve the way they work.
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When you go full-speed in one direction for a hot minute, then slam on the brakes and do something else, and keep doing that, and it’s actually the correct course of action.
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In the past two years we’ve launched a lot of things at Zapier. Whether it was the product itself, big features, or separate products I’ve grown to love the soft launch.
The soft launch traditionally...
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty - Kindle edition by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while r
Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
A weekly podcast featuring the leading thinkers in business and management.
Amazon.com: Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean (O'Reilly)) (9781449368425): Jez Humble, Joanne Molesky, Barry O'Reilly: Books