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How to Hack Awareness for Your Startup — Without Content Marketing | Hacker Noon

Startups usually focus on building their product first, and don’t even try to generate leads or interest until an MVP is ready. Some will just launch on ProductHunt hoping for some lead flow. But in the best case, they will get eyeballs for two days, and then no more leads come in. And building a lead flow is not that easy. 
Article - 15 minutes