Hooked: How to Build Habit-Forming Products: Nir Eyal, Ryan Hoover

Hooked: How to Build Habit-Forming Products [Nir Eyal, Ryan Hoover] on Amazon.com. *FREE* shipping on qualifying offers. <b>How do successful companies create products people can’t put down?</b> Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles
Book - 7 hours