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Data Driven Personas - Bringing Data Science Techniques to UX Research: MLUX SF x Salesforce

Recording from 3/28/2019 MLUX SF x Salesforce: Data Driven Personas - Bringing Data Science Techniques to UX Research


Description of event:
We're excited to announce our next MLUX SF meetup at Salesforce! For this event, we'll be diving deep into how Salesforce's User Research and Analytics team combines interviews, large-scale surveys, and statistical analysis to create Data Driven Personas. We're so excited for Salesforce to share their approach with us!

Bringing Data Science techniques to UX Research - Data Driven Personas:
Personas are a common output of UX research teams, but sometimes they have a bad reputation for being anecdotal, misleading, or even silly. The User Research and Analytics team at Salesforce combines quantitative and qualitative methods to create personas that are used and trusted by our design, product, and engineering teams. Connie and Tuhina will share the process, statistical analysis, and key learnings behind our most recent Admin and Developer personas.

Speaker: Tuhina Koppikar
Tuhina Koppikar is a recent graduate from the University of Texas at Austin where she studied mathematics with an emphasis in statistical modeling. She is a research analyst on the UX Analytics team at Salesforce and focuses on driving quantitative methods and insights for the UX research team. LinedkIn: www.linkedin.com/in/tuhinakoppikar

Speaker: Connie Maratea
Connie Maratea is a user researcher on the Platform UX team at Salesforce. Her work combines qualitative and quantitative approaches and she works closely with Product and Design to improve the Salesforce experience for end-users, admins, and developers. LinkedIn: linkedin.com/in/cmaratea

Sounds cool, right? Interested in joining the Salesforce team? Good news! There’s job openings - check em out!:

They have openings as Data Engineers, Developers, Designers, UX Researchers, and more!

6:00 - 6:45 - Doors open, social hour
6:45 - 7:00 - MLUXSF Welcome
7:00 - 8:15 - Salesforce Tech Talk
8:15 - 9:00 - Social Hour!

This meetup is sponsored by the Center for Technology, Society & Policy fellowship in conjunction with the Algorithm Fairness and Opacity working Group at UC Berkeley.
Video - an hour

Salesforce talk on Data Driven Personas and combining qualitative and quantitative approaches to Product and Design.